Plan market research

Topics covered
  • Identify┬ámarket research needs
  • Define market research objectives
  • Define data gathering approaches
  • Develop market research plans

Lead and manage a sales team

Topics covered
  • Plan sales operations
  • Direct sales teams
  • Evaluate sales team performance

Develop a sales plan

Topics covered
  • Identify an organisation’s strategic direction
  • Establish performance targets
  • Develop a sales plan for a product
  • Identify support requirements
  • Monitor and review sales plans

Develop a media plan

Topics covered
  • Define media requirements
  • Select media vehicles
  • Determine media schedules
  • Produce media plans

Design and develop an integrated marketing communication plan

Topics covered
  • Determine marketing communication requirements
  • Develop marketing communication briefs
  • Design integrated marketing communication strategies
  • Select and recommend media for marketing strategies
  • Develop creative briefs

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