Plan market research

Topics covered
  • Identify┬ámarket research needs
  • Define market research objectives
  • Define data gathering approaches
  • Develop market research plans

Implement and monitor marketing activities

Topics covered
  • Implement marketing strategies and tactics
  • Monitor marketing strategies and tactics
  • Evaluate and improve marketing performance

Develop a media plan

Topics covered
  • Define media requirements
  • Select media vehicles
  • Determine media schedules
  • Produce media plans

Design and develop an integrated marketing communication plan

Topics covered
  • Determine marketing communication requirements
  • Develop marketing communication briefs
  • Design integrated marketing communication strategies
  • Select and recommend media for marketing strategies
  • Develop creative briefs

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