Plan market research

Topics covered
  • Identify┬ámarket research needs
  • Define market research objectives
  • Define data gathering approaches
  • Develop market research plans

Plan and manage conferences

Topics covered
  • Plan, promote and organise conferences
  • Co-ordinate and follow up on conference proceedings

Manage quality customer service

Topics covered
  • Plan to meet internal and external customer requirements
  • Ensure the delivery of quality products and services
  • Monitor, adjust and review customer service

Manage human resource services

Topics covered
  • Determine strategies for the delivery of human resource services
  • Manage the delivery of human resource services
  • Evaluate human resource service delivery
  • Manage integration of business ethics in human resource practices

Manage employee relations

Topics covered
  • Develop employee and industrial relations policies and plans
  • Implement employee relations policies and plans
  • Manage negotiations to resolve conflict

Manage an information or knowledge management system

Topics covered
  • Organise learning to use information or knowledge management systems
  • Manage the use of information or knowledge management systems
  • Review the use of information or knowledge management systems

Manage a franchise operation

Topics covered
  • Establish and implement procedures for managing a franchise operation
  • Review a franchise operation

Lead and manage a sales team

Topics covered
  • Plan sales operations
  • Direct sales teams
  • Evaluate sales team performance

Interpret market trends and developments

Topics covered
  • Interpret trends and market developments
  • Analyse qualitative results
  • Report on market data

Implement and monitor marketing activities

Topics covered
  • Implement marketing strategies and tactics
  • Monitor marketing strategies and tactics
  • Evaluate and improve marketing performance

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