Sales & Marketing

Plan market research

Topics covered Identify market research needs Define market research objectives Define data gathering approaches Develop market research plans

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Lead and manage a sales team

Topics covered Plan sales operations Direct sales teams Evaluate sales team performance

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Interpret market trends and developments

Topics covered Interpret trends and market developments Analyse qualitative results Report on market data

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Implement and monitor marketing activities

Topics covered Implement marketing strategies and tactics Monitor marketing strategies and tactics Evaluate and improve marketing performance

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Develop a sales plan

Topics covered Identify an organisation’s strategic direction Establish performance targets Develop a sales plan for a product Identify support requirements Monitor and review sales plans

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Develop a media plan

Topics covered Define media requirements Select media vehicles Determine media schedules Produce media plans

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Design and develop an integrated marketing communication plan

Topics covered Determine marketing communication requirements Develop marketing communication briefs Design integrated marketing communication strategies Select and recommend media for marketing strategies Develop creative briefs

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Identify and evaluate marketing opportunities

Topics covered Identify and investigate marketing opportunities Evaluate required changes to current operations

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Promote products and services

Topics covered Plan promotional activities Co-ordinate promotional activities Review and report on promotional activities

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Establish and adjust the marketing mix

Topics covered Evaluate each component of a given marketing mix Determine marketing mix for specific markets Monitor and adjust marketing mix

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